Google Ads and SEO both put your business in front of people searching on Google. The difference is speed and cost over time. Here’s how to decide which one to start with.
How Google Ads works
You pay for each click, and your ad can appear at the top of the results within a day or two. That makes ads the fastest way to get enquiries. The catch is simple: when you stop paying, the traffic stops too.
How SEO works
SEO means improving your website so it ranks in the free results. You don’t pay per click, and good rankings can bring visitors for years. The catch is time: steady results usually take three to six months, sometimes longer in competitive markets.
Start with Google Ads if…
- You need enquiries this month, not next year.
- You’re launching a new business or a new service.
- You want to test which searches actually turn into customers.
Start with SEO if…
- You can wait a few months for results.
- Clicks in your market